It’s a four-day, 24-hour course designed to help graduates learn the skills they need to secure paid work in sports journalism and the digital media industry.
Where does it take place?
It’s remote so doesn’t incur any travel costs - you just need good broadband and an open mind.
How much does it cost?
We know graduates are already in debt after their degree so have made it affordable - it’s a one-off cost of £350 to be paid at the end of the course.
We also have a referral scheme where you get a £35 reward if you recommend a friend who completes the course.
What will I learn?
All the skills not being taught at universities.
We know you can write and create content - but you need to understand how to present it for search engines like Google, large language models like ChatGPT and algorithms like Facebook, Tik Tok and YouTube.
By the end of the course, you’ll know how to write keyword-focused headlines, understand SEO content strategy and the importance of search volume in content planning.
You will also have learnt about Google’s guidelines for publishers and understand E-E-A-T: Expertise, Experience, Authority, Trustworthiness.
All employers will expect you to have these skills in your locker - and you will after four days with the SEO Lab 24 content team.
Co Founders Simon Wilkes and Aidan Leo came up with the SEO Lab 24 concept in March 2026.
Their mission?
“We provide content, search volume, keyword, CMS and SEO strategy for graduates.
We train graduates on live brands, using Yoast SEO, Wordpress and Squarespace.
We fill the gaps not being taught at universities, leaning on decades of industry experience.”
What websites will I work on?
We have a range of News Blitz websites - and select the brands that suit your strengths and interests from the following network:
Sports News Blitz
Transfer News Blitz
Film News Blitz
Music News Blitz
Travel News Blitz
Florida News Blitz
What happens at the end of the course?
You get guidance on how to promote all your new skills on LinkedIn, which is where most digital media and sports journalism roles are advertised.
You can also put members of the SEO Lab 24 team down as referees for job interviews - we are in your corner and want to help you break into the industry.
What skills will I be able to add to my LinkedIn profile?
Search engine optimisation (SEO)
Generative engine optimisation (GEO)
Video podcast production & editing
Search volume strategy
Content strategy
Keyword strategy
Wordpress CMS editing
Squarespace CMS editing
Canva content creation
Yoast SEO
How do I get started?
Get in touch via the Contact Us form and book an intro call with SEO Lab 24 Co Founders Simon Wilkes and Aidan Leo, who will get everything organised for you.